1. SEO Specialist
A person who possesses in-depth knowledge of SEO and endeavours to enhance the search engine rankings of a website is known as an SEO specialist.
An individual who specializes in SEO could also be known as an SEO expert, SEO professional, or SEO consultant.
In order to succeed in the fiercely competitive world of online business, companies require the expertise of an individual capable of creating and implementing a robust SEO strategy that will enhance the business’s organic exposure.
An SEO specialist should possess certain skills and responsibilities, some of which are listed below:
- Optimizing the technical infrastructure of a website for SEO
- Analyzing a website’s SEO performance and doing SEO Audits
- Performing keyword research and finding which keywords to target
- Optimizing web pages for on-page SEO .
- Improving the internal link structure of a website
- Knowing how to create, analyze and interpret SEO reports using reporting tools
How much do SEO specialists make?
Your earnings as an SEO expert will vary based on your geographical location, level of expertise, and employment type, i.e., freelance or full-time.
An SEO specialist in the United States typically earns an average annual salary of $64,000.
What is the typical career path of an SEO specialist?
The usual progression for an SEO expert’s career involves the following steps:
How to become an SEO Specialist
To start your journey as an SEO Specialist, it is essential to have a thorough comprehension of the functioning of search engines.
Having a comprehension of SEO’s actual objective is crucial. Though it may appear to be simply utilizing specific words and acquiring backlinks, SEO is a lot more than that.
The primary objective of SEO is to offer users an excellent on-page experience that precisely matches their search query.
It is essential for an individual in the SEO field to acquire knowledge in SEO and master the art of optimizing web pages and content to cater to both search engine algorithms and user experience.
Keeping up with algorithm updates is crucial for SEO specialists to make necessary changes to their campaigns due to the frequent modifications made by search engines.
Enhance your skills by enrolling in an SEO training program. Upon finishing the course, a certification can be obtained as proof of your expertise to prospective employers or clients.
Commencing a website or SEO blog is a successful method of showcasing your SEO expertise by applying your knowledge in practicality.
The necessary materials to become proficient in SEO.
2. Digital Marketing Specialist
A professional possessing diverse marketing skills who handles the online promotion of a website through various digital marketing channels, is known as a digital marketing specialist.
The role of a digital marketing specialist sets it apart from other positions mentioned since it requires expertise in multiple fields and a comprehensive grasp of the workings of digital marketing.
A digital marketing specialist is expected to possess certain skills and carry out specific responsibilities.
- Designing, executing, and managing SEO campaigns
- Creating and optimizing PPC campaigns
- Managing content marketing campaigns
- Using social media networks to grow brand awareness
- Managing other digital marketing team members
- Overseeing all concurrent digital marketing campaigns
- Analyzing the performance of campaigns across different channels
For those without a digital marketing certification or relevant work experience, beginning with an entry-level job in the field is recommended. Once you have honed the required skills, you can then explore any of the job categories outlined in this guide.
How much do digital marketing specialists make?
The amount of money you can earn as a digital marketing professional is contingent upon your level of expertise and where you are located.
Specialists working in the field of digital marketing in the United States typically earn an annual salary ranging from $40K to $60K on average.
What is the typical career path of a Digital Marketing Specialist?
The following is the usual professional journey for a digital marketing specialist:
- Digital Marketing Specialist
- Digital Marketing Manager
- Marketing Director
How to become a digital marketing specialist
Before you can attain the status of a digital marketing specialist, you need to have a thorough understanding of the concepts and functionalities of digital marketing.
To have an effective marketing plan, you must have an understanding of the intricacies of all digital marketing platforms and how to incorporate them cohesively within the overarching strategy.
You will need to grasp the crucial digital marketing channels, which include:
Once you possess a comprehensive understanding of the crucial marketing channels, the subsequent phase to tackle is skillfully handling SEO.
SEO plays a crucial role in several aspects of digital marketing such as website optimization, content marketing, and affiliate marketing.
As a digital marketing specialist, it is crucial to become proficient in PPC advertising. You will dedicate a significant amount of time to overseeing PPC campaigns, thus you must gain knowledge on developing and refining diverse campaigns on different platforms.
Once you have developed proficiency in PPC, you will need to achieve mastery in:
- Using different social media platforms for building brand awareness
- How to plan and execute a content strategy
- Generating leads for email marketing and closing prospects at the bottom of the sales funnel
Developing strong time management skills is essential for a digital marketing specialist because they have to simultaneously work on multiple projects and supervise other team members.
Ways to Acquire Expertise in Digital Marketing
3. Digital Marketing Manager
The role of digital marketing managers involves developing and implementing digital marketing plans across diverse virtual platforms to enhance a brand’s visibility, showcase products or services, and boost sales. Moreover, they are responsible for overseeing the work of other digital marketing team members.
Similar to a digital marketing specialist, this position mandates familiarity with every aspect of digital marketing, rather than solely one domain.
The duties of a digital marketing manager include not only devising plans for the core marketing channels, but also:
- Communicating with clients to explain the benefits of investing in digital marketing
- Designing the digital marketing strategy as a whole, ensuring that each channel plays its part
- Explaining the strategy to clients and other vested parties
- Monitoring the performance of the strategy
- Optimizing the strategy to yield maximum results
How much do digital marketing managers make?
Digital marketing managers in the United States typically earn an average annual salary of $77K.
Similar to other positions, the compensation for this role will differ depending on the location and level of expertise. Those digital marketing managers who have demonstrated a track record of delivering results are more apt to receive higher pay.
What is the typical career path of a Digital Marketing Manager?
A usual employment trajectory for a digital marketing manager involves:
- Digital marketing manager
- Marketing director
- Vice President Marketing (VP)
How to become a digital marketing manager
The procedure to attain the position of a digital marketing manager follows a comparable pattern to that of a digital marketing specialist.
Your initial goal is to acquire comprehensive understanding of the main digital marketing channels and their respective functionalities.
If you aim to acquire comprehensive knowledge about SEO, aspiring to become an SEO specialist is ideal. Developing your own website is a great starting point.
Afterward, your aim is to gain expertise in PPC ads and have the ability to plan and implement effective advertising campaigns.
Having knowledge about how each social media platform operates is vital. Mastering content and email marketing becomes achievable after comprehending the critical platform.
Mastery of tools such as Google Analytics is imperative for digital marketing managers as monitoring and reporting constitute a fundamental aspect of their job obligations.
After you become proficient in these abilities, you can secure a role as a specialist in digital marketing, which will provide you with the requisite expertise to advance to a managerial position.
Ways to Acquire Skills to Become a Manager in Digital Marketing
4. Facebook Ads Expert
The duty of a specialist in Facebook ads is to aid companies in enhancing their advertising campaigns on the platform.
For businesses with limited experience, running Facebook ads can be difficult due to the numerous factors that can affect the success of a campaign.
With their vast understanding of Facebook’s advertising platform, a specialist in Facebook advertising assists enterprises in enhancing their campaign configuration, creating ads, and focusing on their audience, which ultimately results in campaigns that are more successful and higher ROAS.
Mastery of certain responsibilities and skills is essential for an individual who wishes to become a Facebook ads expert.
- Advertising copywriting
- Graphic design
- Budget optimization
- Campaign management
- Monitoring and testing the results of ads
- Reporting the results of ad campaigns
How much do Facebook ads experts make?
On average, a Facebook ads specialist earns an annual salary of $54K.
Those who have an established track record of increasing ROAS through Facebook ads are expected to receive higher compensation.
What is the typical career path of a Facebook Ads Expert?
The career trajectory for a Facebook ads expert is synonymous with that of a PPC specialist.
- PPC Specialist
- Search Engine Marketing Manager
- Digital Marketing Manager
How to become a Facebook ads expert
To attain expertise in Facebook ads, one must possess thorough understanding of Facebook advertising and effectively implement that knowledge in practical situations.
Enrolling in a Facebook ads course is an excellent way to begin developing your knowledge and abilities.
The Reliablesoft Facebook Ads Course provides all the necessary resources to transform from a novice to an adept at Facebook marketing. These resources include:
- How to make money with Facebook ads
- How to install the Facebook Pixel
- How to set up custom conversions
- Creating custom and lookalike audiences
- How to create an ad set
- How to create Facebook ads
- How to create different types of Facebook campaigns
- Campaign optimization tips
- How to lower your campaign costs
- Facebook campaign monitoring
After acquiring a thorough understanding of Facebook advertising, it is essential to apply this knowledge and develop practical expertise to establish a record of accomplishments.
One can develop a website that specifies their services while also keeping track of all their previous clients and the outcomes they were able to deliver.
5. UX Designer
The development of websites and digital marketing applications from start to finish is the responsibility of UX designers, who may possess a technical or high-end design background.
To optimize an ecommerce website and drive prospects and customers to browse and buy, UX designers require a comprehensive understanding of the product or service as well as audiences to comprehend the website from a complete marketing perspective. Their involvement is crucial in achieving this goal.
Their standard responsibility involves spearheading project management tasks associated with visual design and testing, with a particular emphasis on enhancing user experience from start to finish by ensuring website or application usability.
According to PingPong research, a UX designer in the U.S. can make an average yearly salary of $97,000 (€83,000), but those who have 0-3 years of experience usually earn around $76,000 (€65,000).
Toolkit for preparing for digital marketing interviews available at no cost.
6. Email Marketing Specialist
A specific subset of content creation and marketing is demonstrated by email marketing. Those responsible for email marketing are skilled marketers who possess expertise in writing and revising content.
Having a thorough knowledge in persuasive writing and effective email marketing strategy is essential in successfully using email as a content format. Furthermore, you will be responsible for managing campaigns, launches, and PR activities with an extensive database of customer data and lists. The success of email marketing primarily depends on the quality of your contacts, which emphasizes the importance of knowing how to expand your database without causing inconvenience to potential customers.
Collaboration between email marketing experts and digital marketing/content managers is vital in creating targeted campaigns aimed at converting leads into sales as email marketing is mainly focused on generating leads.
On average, Email Marketing Specialists can receive a starting salary of approximately $57,000 USD (€49,000) as reported by LinkedIn. However, with more experience, this amount can increase up to $65,000 (€56,000).
