Starting a career in the fast-growing industry of digital marketing is an excellent choice for anyone seeking employment. A specialized degree is not a prerequisite for beginning work as a digital marketer. By enrolling in dedicated online courses and honing your skills on personal online platforms, you can acquire the essential expertise.
If you are a creative individual with an analytical inclination, digital marketing jobs present incredible prospects.
In the role of a digital marketing professional, you have the opportunity to focus on enhancing a website’s presence on search engine results through SEO. Additionally, you can establish emotional bonds with customers via social media, target fresh audiences through paid advertisements, or create email campaigns.
There is an infinite number of possibilities.
With the increasing shift of the customer journey to the online realm, the demand for individuals possessing digital marketing skills is on the rise. This is the ideal moment to explore opportunities in the marketing field.
In this guide, we will explore the aspects of digital marketing that present numerous job opportunities for a vast number of individuals.
Learn Digital Marketing Fundamentals
To embark on a digital marketing career, one must first develop fundamental technical skills in SEO and SEM, analytics, social media marketing and advertising, as well as email marketing.
In addition to these, make an effort to showcase your possession of various soft and transferable skills that are essential for a Digital Marketer.
- Leadership
- Strong writing voice
- Feel for the online landscape
It could take several months or even years for you to develop a comprehensive set of skills in email marketing, SEO, analytics, and other related areas, if you are attempting to gain experience in a fragmented manner.
For efficient and accelerated learning, programs such as BrainStation’s Digital Marketing bootcamp have been designed to fully engage you in the most important elements of digital marketing.
How to Get Into Digital Marketing
In order to enter the field of digital marketing, it is advisable to enhance your marketing skills and gain practical experience by attending a digital marketing bootcamp or course. Simultaneously, seek chances to expand your professional network in the marketing industry and commence your search for entry-level digital marketing jobs and internships.
If you lack experience, you can still enter the field of digital marketing, but in order to become a Digital Marketer, you must first acquire and exhibit the necessary skills.
Digital Marketers need to possess a set of fundamental technical skills.
- Search engine optimization (SEO) and search engine marketing (SEM)
- Marketing analytics
- Social Media Marketing and Advertising
- Email marketing
- Customer Relationship Management (CRM)
If you’re wondering how to begin in the field of digital marketing, it’s important to consider that acquiring hands-on experience in all these areas may require several months or even years, especially when you attempt to merge a basic understanding of various strategies into a comprehensive skill set. Additionally, digital marketing degrees haven’t gained significant popularity primarily due to the rapid changes in the digital marketing landscape.
If you want to stay current with the necessary skills for a Digital Marketer, without wasting time, it is recommended to enroll in a digital marketing course or bootcamp. This training will cover all the essential basics.
While your professional profile will largely depend on your online presence, it is equally important to engage with the digital marketing community through networking events, whether they are held virtually or in person.
Once you improve these skills, you can start creating your own projects such as newsletters, social media posts, content marketing campaigns, as well as research, project management, and strategy. These projects will illustrate your abilities and exhibit your work, serving as the foundation for your professional portfolio, which is an influential asset in your job search.
Ensure that you assemble all your materials before proceeding to present them in a cohesive and visually appealing manner online. Utilize this platform to explain your overall process and the innovative approaches you have implemented at each stage. Remember to maintain a creative yet professional online presence across all social media platforms, as it is an integral component of this comprehensive package.
Once you have an impressive portfolio, the only thing left to do is customize your resume for every job application to emphasize the skills that are most pertinent. Afterward, you can start establishing connections within your network.
7 Top Digital Marketing Career Benefits
1. Great Career Opportunities
Over the past few years, the shift towards online platforms has increasingly influenced the purchasing process. To adapt, brands have redirected their advertising efforts and budgets towards digital channels, resulting in significant transformations in the job market.
Paid social media positions have experienced a significant surge of 116.4%, highlighting the growing need for marketers who possess social skills.
In other areas, there have been notable increases in job positions related to ad serving (84.6%), analytics (46.1%), and web content production (30.3%).
There are a plethora of career opportunities available for professionals in digital marketing due to the fact that every company, regardless of their size, requires some form of digital presence in order to prosper in today’s world.
Some of the most sought-after roles in digital marketing are:
SEO specialists are professionals who possess a wealth of knowledge in search engine optimization. They have the ability to enhance search rankings by utilizing keyword analytics, backlinks, and on-page optimization techniques.
Professionals skilled in various aspects of digital marketing, such as designing, executing, and managing online advertising campaigns, are known as digital marketing specialists. They provide assistance in areas like PPC, SEO, social media advertising, and more.
Social media managers are skilled in social media marketing and can assist in developing and promoting social campaigns. These professionals may specialize in a specific social media platform or handle various channels for promotion.
Content marketing specialists are individuals who possess exceptional abilities in writing, keyword research, and web analytics. They have the competence to create content and also assist in the promotion and outreach of content.
Experts in the field of eCommerce are responsible for the planning and implementation of eCommerce marketing strategies, which involve leveraging paid advertisements, SEO techniques, and email marketing campaigns.
2. Ability to Work from Home
If given the chance, almost all individuals, 98% to be precise, express their willingness to engage in remote work to some extent. As digital marketers primarily rely on cloud-based tools and technology, pursuing a profession in digital marketing is an ideal choice for those desiring a work-from-home setup.
To remain efficient in your position, all you essentially require is the availability of appropriate technology. This might entail utilizing cloud-based software to monitor the progress of SEO and PPC marketing campaigns. It may also involve remotely uploading content to websites and devising social media campaigns.
Although some digital marketing professionals prefer to work in an office for the purpose of exchanging ideas with their colleagues, a significant number are content with a remote working setup and engage in digital marketing from the comfort of their homes.
Some of the most frequently encountered professions that are well-suited for work-from-home marketing positions include:
- Search engine marketing
- SEO expert
- Email marketing manager
- Affiliate marketing
- Social media marketing manager
- Paid advertisement expert
3. Earn a Good Salary
The digital marketing salary for in-demand marketing positions is increasing, although the exact income you can earn in your digital marketing career will vary depending on the type of job you choose.
With the increasing dependence of companies on digital marketing strategies to reach customers, they are also becoming more willing to increase their payments for the required skills.
Typically, when starting a digital marketing career, you’ll usually begin at a “Junior” level where you assist with fundamental tasks involving SEO, social media, and content creation.
Junior positions typically offer a salary of approximately $40k per year, contingent upon both your responsibilities and the employer, catering to individuals who are still in the process of acquiring experience.
Once you start acquiring more experience, your ability to earn will also grow, such as:
- Digital marketing specialists: 5-9 years of experience: average earning of $55k per year
- Digital marketing manager: 10+ years of experience: average earning of $97k per year
4. Work as a Freelancer
If the idea of working for an employer in your marketing career doesn’t resonate with you, there are fortunately many opportunities to forge your own path as a freelancer.
By choosing to independently handle your career as a digital marketing freelancer, you have the potential to earn an hourly rate ranging from $50 to $200. It is important to note that those marketers possessing diverse skills, specialized knowledge, and ample experience generally earn the highest compensation.
With freelance roles, you have the flexibility to determine your desired rate for clients, select companies that align with your personal values, and enjoy the liberty of setting your own schedule.
It is worth mentioning that the freelance digital marketing industry can be highly competitive, therefore it is crucial to establish a distinctive personal brand. Focus on constructing a portfolio that showcases your expertise in the specific marketing field you have chosen.
5. Start Your Own Business
If you are passionate about your job as a digital marketing consultant and aspire to advance in your career, starting your own business is a potential option. This typically entails recruiting additional marketing professionals to join your team and establish a digital marketing agency.
Marketing agencies typically provide their clients with a diverse range of services, which can span from conducting SEO audits and analysis to generating content.
Setting up your own digital marketing agency has become easier in recent times as you now have the option to collaborate with remote employees from different parts of the globe. The necessity of procuring an office space or a dedicated building is no longer mandatory.
To commence your digital marketing business, you will require:
- Choose which kinds of services you want to offer, and source the correct talent.
- Build your online presence with a website and marketing strategy.
- Define your business model and pricing strategy.
- Ensure you have access to the right tools for marketing success.
- Develop a strategy for capturing and retaining long-term clients.
6. No Degree or Prior Experience Required
As previously stated, having practical experience in your field increases your chances of securing a well-paying position in digital marketing. Nevertheless, a prestigious degree is not a prerequisite for job seekers. You can commence your journey by comprehending the fundamentals of digital marketing or even enroll in a few basic online courses to ensure you are heading in the right direction.
ones offered by HubSpot, are a great way to learn the ins and outs of digital marketing at your own pace. They provide comprehensive lessons and practical exercises to help you develop the necessary skills for effective online marketing efforts. Whether you are a beginner or a seasoned professional, these courses can help you stay up-to-date with the latest trends and strategies in the industry.
We will provide comprehensive instruction on SEO, Facebook Ads, and content creation, equipping you with all necessary knowledge. In addition, you can discover insights on eCommerce SEO, Google Ads, keyword analysis, email marketing, or any other marketing areas you have a keen interest in.
Begin your journey in digital marketing by enrolling in courses that align with your desired focus within this field. As you advance in your career, you will have the opportunity to enhance your skillset and potentially provide a more extensive array of services.
7. Non-Boring Job
One of the main reasons why a career in digital marketing is exciting is due to its dynamic nature, especially when marketing trends evolve rapidly.
The ad settings on social media, options for PPC campaigns, and even SEO algorithms are consistently being updated to keep you alert. Simultaneously, the types of marketing that have the most significant influence on your audience are prone to change as the marketplace progresses.
To stay ahead of current trends in digital marketing, continuous learning is essential, allowing you to continuously enhance your skills. Additionally, digital marketing presents abundant prospects for connecting with new individuals, gaining knowledge about diverse organizations, and aiding in the growth of various brands.
With its involvement in almost every sector, this career path enables you to explore opportunities in fields you are interested in such as medicine or technology. Your marketing career will always remain dynamic and never become monotonous when you work in a diverse environment.
Could You Thrive in a Digital Marketing Career?
In today’s digital era, an online marketing position holds great potential for both financial success and personal satisfaction. By taking up this role, you will continually refine your skills, establish new connections, and play a vital role in an evolving industry.
Of course, working in digital marketing won’t be the right type of job for everyone.
People with creative and analytical minds are the most suitable for marketing jobs, even though they may find it enjoyable, it should not be mistaken for being an easy task.
If you possess the ability to consistently engage in learning, excel at self-promotion, and are content with regularly collaborating with diverse companies and clients, then this could be the ideal career choice for you.
