Instagram's popularity has reached an all-time high. Since its launch in 2010, it was already on a trajectory towards success, but following Facebook's acquisition of the platform, it appears to have received an extra boost. eMarketer forecasts that Instagram is set to overtake other social platforms, such as Twitter, in terms of the number of businesses using it for advertising purposes by … [Read more...]

In today's highly competitive market, all brands seek innovative and stimulating marketing tactics to distinguish their products. One effective approach to enhance brand attractiveness and draw in additional customers is through partnering with multiple brands. Co-branding refers to a strategic partnership between two or more brands to create a new and captivating marketing strategy. This … [Read more...]

The power of your brand is pivotal in determining your triumph, whether you're embarking on a new venture in ecommerce or striving to enhance your existing business. Your brand is what determines how your customers, competitors, and community perceive you. Creating a strong and respected brand requires a long term perspective, rather than simply completing a few tasks on a checklist. This … [Read more...]