In this fast-paced and happening world, the influence of social media affects everyone, leading individuals to rely on social media marketing tools to simplify their lives. With an understanding that consumer behavior has shifted towards online platforms, businesses have also adapted by promoting their products digitally.
What Are Social Media Marketing Tools?
Due to the enhanced communication capabilities, the world has transformed into a global village. With the constant evolution of numerous communication mediums, it becomes challenging to quantify their abundant presence in today’s world.
As the top ones are notable and easily identifiable, online marketers and brands have shifted their attention to online markets due to its universal usage among the population.
The use of social media platforms has provided new opportunities for businesses to conduct business, build consumer bases, and promote products through advertising.
Social media marketing apps assist you in scheduling posts on various platforms, as well as analyzing the sources of optimal traffic and the audience’s most favorable response to specific posts.
Social media automation tools can effectively run campaigns by themselves, making your work effortless, effective, and productive.
Uses of Social Media Marketing Tools
- Multiple accounts: You can manage multiple social media accounts from one central platform.
- Team collaborations feature: You can add multiple team members to work with the duplicate accounts.
- Analytics: You can get detailed analytics reports on your social media activity.
- Monitoring: You can monitor keywords, other accounts, hashtags, etc. Anything related to your industry.
- Scheduling: You can schedule posts for when you can’t go online.
How to Use Social Media Marketing Tools
The essence of social media marketing lies in remaining authentic to your brand, revealing the true nature of your brand to your audience, and highlighting the connection between your brand and its followers, as well as the potential benefits for your audience.
It is extremely unwise to not have a social media marketing strategy in 2023. To achieve growth and generate leads, it is crucial to optimize your digital marketing strategy for greater success. In order to keep up with the marketing trends, a brand must have a strategy to participate in the online world.
There were numerous algorithm-related changes that occurred in the previous year.
If you have not yet planned a strategy, it is necessary to enhance your SMM skills by utilizing the top social media marketing tools that are included in the broader range of digital marketing tools.
Our Picks
Canva
Canva makes it easy for non-designers to create visual marketing content by using drag and drop functions. If you are a store owner, Canva can be used to create various visual elements such as social media posts, infographics, social banners, thumbnails, and more.
In Canva, you have the option to customize the colors, images, and text on templates to align with your business branding and finish your social media posts. There is a wide range of free images and icons to choose from, and the paid alternatives are reasonably priced at just $1 each.
After completing the process, it is possible to export your designs into JPG or PNG formats. This allows you to easily share them on your social media pages and profiles. Canva also provides templates for various commonly used marketing collateral items, such as brochures, business cards, infographics, presentations, resumes, and worksheets.
In addition, it is possible to register for an account without any charge.
Feedly
Are you able to stay updated with the most current trends and topics in your industry? Are you interested in disseminating some of that news to your audience?
If you want to do that, then use Feedly. With Feedly, you can gather and manage all your preferred blog and online publication subscriptions conveniently in a single location.
You have multiple options for using Feedly. As a tool for social media, one way you can utilize it is by gathering content from various websites that are pertinent to your interests and then sharing this content with your followers on popular platforms such as Facebook, Twitter, LinkedIn, and others.
Later in the post, we will discuss Buffer and Hootsuite, which are both third-party social media scheduling tools and social media management tools that also function with Feedly.
If you are interested in curating content for your social media audiences, but you are unsure of which sites to begin with, Alltop can provide you with the most recent five blog posts that encompass a wide range of topics, including Androids and viral videos.
You can utilize these articles to create enthusiasm for the products sold in your dropshipping store. For instance, if you have a store that specializes in women’s clothing, you can share blog posts and online publications that discuss the latest fashion trends of the season.
When you are a store owner, this social media tool can be useful on days when you lack the time to share your own content, but still want to keep your social media feeds active. Numerous online retailers use this method of content curation to ensure their audience remains engaged and interested.
Post Planner
Post Planner is another choice for discovering content to share on social media. With Post Planner, you have the opportunity to locate the most popular content, such as photos and articles, pertaining to a particular subject. You can conduct a search using keywords or navigate through the industry page to find the desired content.
You have the option to instantly share something with your Facebook, Twitter, and Pinterest audiences once you find it, or you can schedule it to post at a later time and date.
Post Planner offers plans that start at $3 per month (billed annually) for three profiles, with the ability to schedule up to 30 posts per day and have a total of 300 scheduled posts. If you are an ecommerce store owner primarily focused on curating content on social media, Post Planner would be a suitable choice for you.
Buffer
Buffer is a marketing automation tool that enables the creation of a customized schedule for sharing posts on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
By adding posts to your Buffer, it will automatically schedule them for the next available time slot in the schedule you have set up. Additionally, you have the option to edit, move, or delete posts from the queue of each social account.
This tool enables users to schedule all of their social media posts in advance, eliminating the need to remember to schedule posts or manually send them out at specific times. It is particularly useful for scheduling posts outside of work hours.
Buffer provides a complimentary option that allows users to manage three social accounts and schedule ten posts daily. For a fee of $15 per month, users can upgrade to paid plans, which enable connectivity with eight social accounts and the creation of 100 scheduled posts per day. Additionally, Buffer seamlessly integrates with tools such as Feedly, as previously mentioned, for content management purposes.
HootSuite
Hootsuite is a tool for managing social media and listening to social media. In addition to scheduling posts, Hootsuite allows you to monitor audience comments, track keyword mentions, and more on various networks.
The social media on the Hootsuite dashboard is categorized into tabs and columns. Each tab has the capacity to accommodate 10 columns. Tabs can be utilized to arrange your social media based on accounts or activities, like overseeing your competitor’s social media actions or replying to comments on posts.
Hootsuite provides a free option, which allows users to connect three social accounts and schedule up to 20 posts per day. If users opt for a paid plan, they can enjoy additional features starting at $29 per month, including connectivity to 10 social accounts and scheduling up to 100 posts per day.
Sprout Social
Sprout Social is a comprehensive platform for managing social media that offers more than just post scheduling and social media listening.
With various features, it aids in all areas of social media management. One of these features is the Smart Inbox, which consolidates your Facebook, Instagram, Twitter, and LinkedIn messages into a single platform for efficient management.
Furthermore, within Sprout Social, there is a useful Social CRM functionality that allows you to create a comprehensive profile of every customer, encompassing their conversation history, contact details, and internal remarks about them across all your networks.
Sprout Social offers a tiered subscription model comprising the Standard, Professional, and Advanced plans. The starting price for the Standard plan is $99 per user per month.
