Are you interested in making the most out of the e-commerce boom? There’s no better time than the present, right?
It is not surprising to many of us that the field of marketing in the e-commerce industry is expanding and improving every year.
It is important to stay updated on the evolving nature of the online world to meet increasing consumer demands.
Let’s examine the current state of the e-commerce landscape and explore the ways we can benefit from the incredible opportunities it offers.
Additionally, the top digital marketing agencies for E-commerce businesses will be discussed in this article.
The Growth of E-commerce.
Global e-commerce sales have soared to an astonishing $5.7 trillion and are projected to reach a staggering $8.1 trillion by the year 2026.
Recent statistics indicate that e-commerce currently holds only 19.7% of the global market share, suggesting that the global retail market continues to dominate.
Additionally, the global expansion of e-commerce is evident as 1.4 billion individuals are projected to join the global middle class, further boosting international online trade. It is estimated that by 2023, an excess of 2.1 billion consumers will engage in purchasing products and services via online platforms.
Having that information now provides us with some perspective!
Take note of these additional intriguing e-commerce trends.
Benefits of Using a Marketing Agency
The significance of marketing for business success is growing more and more.
Many professionals are cautious when it comes to outsourcing due to valid concerns.
Transferring the responsibility of your brand, your processes, and your voice is a significant matter that requires careful consideration.
- Is a marketing agency right for you?
- How do you know if a marketing agency will add value in your current stage of growth?
Here’s the step-by-step process of how companies benefit by involving a marketing agency and expanding their horizons.
Your marketing can truly be nimble.
By working with an agency, you can benefit from the expertise of subject matter professionals without incurring the expense of employing them internally.
Dan Kogan, CEO at 1Digital Agency, simply puts it that you may end up with nothing due to the changing technologies, languages, and platforms.
If you decide to hire someone internally who specializes in PPC and after 6 months the circumstances change so that investing your budget in SEO becomes more beneficial, you will not have the appropriate resources available.
When there are members of your team working within the organization, implementing a change in strategy will necessitate the recruitment of team members possessing the required skill sets for the new technology or channel. This reshuffling process can be chaotic, challenging, and consume a significant amount of time.
By employing an agency, not only can you swiftly change direction, but you can also release budget constraints and allocate your funds towards areas that show the greatest potential for growth.
Gain access to premium products and technologies.
World-renowned marketing agencies are equipped with the most up-to-date tools and technologies, and frequently receive exclusive opportunities to discover new products.
Growing businesses often view implementation and training for new products as a pain point.
When you’re in a situation where resources are limited, it might be more beneficial to use the time that would otherwise be spent watching a training video on another task.
When a marketing agency utilizes a new tool, it becomes easier to use and implement.
Agencies frequently possess team members who specialize in specific software, enabling them to start using and deriving benefits from a new tool immediately.
Value-based work comes with value-based price.
When considering the cost of agencies compared to the cost of employing full-time workers, the latter option is more expensive although agencies are also not cheap.
Brian McGovern of iMedia Inc. believes that it is all about balance.
If you strike the right agreement, hiring an agency for a web project can end up being less costly in the long run compared to maintaining a team of full-time employees.
In the current fast-paced digital age, it can become costly rapidly to maintain a fully staffed department that stays updated on the latest and most effective digital marketing practices.
For agencies, it is the sole task they have.
According to Jared Shaner, CRO at Trellis Inc., marketing agencies ensure that the level of service provided exceeds that of your competition by having specialists, managers, and directors.
When considering the expense of employing a single marketing professional within the company, it is important to account for more than just their salary. Additional costs include benefits, vacation compensation, and the provision of necessary tools and resources for department operations.
E-commerce Agencies Worldwide
Americaneagle.com
Amercaneagle.com is considered one of the major industry leaders in e-commerce marketing. They are ahead of the game and serve as a one-stop-shop for businesses aiming to elevate their online marketing efforts.
With various skills in e-commerce strategies, their team of experts has been involved in this business since 1995, catering to brands and businesses of all sizes and types.
Additionally, this company is privately owned by a family and greatly values the distinctiveness of each of their customers.
Shero
Shero is a marketing agency that focuses on both B2B and B2C solutions. They have expertise in partnering with e-commerce platforms like Magento, Ambientia, and BigCommerce.
Since their establishment, Shero has consistently stayed at the forefront of the latest marketing technology and trends. Shero is also renowned for providing valuable marketing services to all clients and dedicating time to comprehend the distinctive business operations of each client.
In 2010, an incredible agency was founded in a basement. Today, it has become a highly desired e-commerce agency in the industry.
The New York Times and the Guggenheim Museum are among the clients they have worked for.
5874Commerce
Based in Birmingham, United Kingdom, 5874Commerce is a marketing agency that has won awards for its ability to develop high-quality modular marketing approaches and sustainable online e-commerce solutions.
5874Commerce is recognized for its close collaboration with clients in order to create a customized e-commerce marketing strategy that aligns with their respective requirements. They provide top-notch services facilitated by their dedicated team consisting of web developers, SEO specialists, graphic designers, and digital marketers.
Well-known clients, such as Johnnie Walker and Virbac, have been among the clients they have worked for.
Atmosol
Atmosol, a forward-thinking e-commerce marketing agency, possesses ten years of technical expertise and knowledge in the field. Their reputation is built on their ability to create advanced and practical marketing designs that are compatible with mobile devices.
Their team comprises certified Magento and BigCommerce developers who provide comprehensive marketing services from the beginning to the end. Additionally, they invest their time in immersing themselves in their clients’ world to identify the most suitable e-commerce approach based on each client’s needs and desires.
Popular brands such as Red Bull, MTV, Gillette, and Tortuga utilize Atmosol.
Classy Llama
With 125 commerce sites and over 500 customizations and integrations, this e-commerce agency known for its unique name provides a highly professional and personalized marketing development experience to its clients, ensuring that all of their needs are met.
Classy Llama has experience working with various types of businesses and is familiar with creating distinctive marketing strategies for intricate niche industries, including firearms, motor vehicles, and the outdoors.
Their services include e-commerce consulting, marketing, design, development, and support, provided by a sizable team of marketing experts.
Northern Commerce
Northern Commerce, a renowned marketing agency, is highly regarded for providing top-notch and groundbreaking e-commerce solutions. With offices in Toronto, it is the sole Elite BigCommerce agency based in London, Ontario.
They ensure that all of their clients, who come from various locations, are able to successfully launch and maintain a financially viable online store by assisting them in every step of the process, from planning to promotion.
Northern is the top Magento e-commerce development agency in Canada that specializes in developing Magento 2 e-commerce websites.
In addition, a variety of digital marketing solutions are also provided by them.
Guidance
Guidance is acknowledged as a prominent e-commerce agency with extensive expertise and experience, located in Los Angeles and operating in the e-commerce sector for the past 25 years.
The agency offers marketing services in various areas, such as B2B, fashion, health, food and beverage, motor vehicles, home industry, luxury goods, and sports and outdoor. They work with a diverse range of clients and provide assistance in e-commerce strategy, creative/design, system integration, development, mobile optimization, analytics, and testing.
Some of the well-known brands they have worked for include Ray Ban, Gearys Beverly Hills, Baker Hughes, Yamaha, and Hyundai.
They are capable of handling any business, regardless of whether it is new to e-commerce or seeking to enhance its current online presence. They possess all the necessary resources to fulfill any distinct marketing goals.
