The use of social media marketing software is essential for ecommerce marketers as it plays a significant role in promoting their products. In today’s society, social media platforms greatly impact people’s thoughts and behaviors, making it crucial for businesses to advertise on these networks in order to succeed.
With numerous communication platforms available, manually sharing content becomes challenging. Hence, companies rely on software to assist them in disseminating information. This article will highlight my preferred choices among social media marketing tools for ecommerce and illustrate the distinctive features of each.
What Is Social Media Marketing Software?
Social media marketing software is a collection of tools and platforms created to help businesses and marketers effectively manage and improve their social media marketing endeavors. Its features include scheduling and publishing content, targeting and segmenting audiences, analyzing performance and generating reports, monitoring social media conversations, and managing engagement. The ultimate goal of this software is to simplify and automate social media tasks, boost audience reach and engagement, evaluate campaign performance, and make informed decisions based on data in order to create more successful social media marketing strategies.
AdsReport
By implementing a successful paid social strategy, you can expedite your brand’s progress towards its goals.
Facebook Ads can provide a much-needed boost whether you aim to expand your audience, increase product sales, or achieve any objective in between.
Tasks such as monitoring ad accounts and tracking results are more complex than desired.
When you need to verify basic metrics such as spend, impressions, or cost per click (CPC), it is frequently necessary to sift through a large amount of data in your Facebook Ads account.
If you are looking to simplify your analysis, you can rely on AdsReport.
Agorapulse offers a free tool called AdsReport that examines your Facebook Ads account to provide both a summary and detailed analysis.
At the top of AdsReport, you will find key metrics such as spend, revenue, impressions, clicks, click-through rate (CTR), and CPC. Comparative metrics are also automatically shown, allowing you to easily track progress.
Airtable
Agorapulse, a social media management platform, is ideal for creating and sharing content. Additionally, the publishing calendar’s note feature can be utilized to record ideas for upcoming social media posts.
However, how do you handle the process of managing your social media content workflow?
Airtable is a free application that is well-suited for the management of content creation. It allows you to:
- Create lists of ideas
- Map out calendars
- Collaborate with team members
I employ Airtable for the purpose of organizing creative assets such as photos, videos, and graphics. Subsequently, I establish connections between these assets and the social media posts that I compose within the application. By utilizing a calendar view, I conveniently identify the occasions when additional social media content is required.
With Airtable, it is possible for you to generate forms that can be shared with your clients or team members. Your colleagues have the option to complete these forms for the purpose of proposing or asking for posts, which can then be automatically displayed on your calendar or to-do list.
If you wish to connect the tool with other apps in your martech stack, it is advisable to opt for a paid subscription, as the free version of Airtable is quite robust and enables multiple users.
Bit.ly
Sometimes, when you share links on social media, it may not be desirable to display the original URL. This could be due to the URL being excessively lengthy, which could make your post appear cluttered and unappealing. Alternatively, the URL might direct to a website that you do not have control over, and you are interested in finding a method to monitor statistics related to it.
A number of top-notch social media management apps provide URL shortening tools as a feature. As an instance, Agorapulse uses Pulse.ly to shorten tracked links that consist of UTM codes.
However, the built-in tools often lack sufficient control over the process.
Introducing Bitly, a cost-free social media marketing tool that shrinks URLs and archives them in your individual database.
Bitly allows you to shorten any URL or create a URL with a personalized slug, like bit.ly/my-custom-slug, by following a step-by-step thinking process.
In your database, it is possible to assign original titles to URLs and include tags for improved organization. This enables the tagging of all URLs associated with a campaign or promotion, allowing for convenient locating and analysis.
In addition to shortening URLs, Bitly goes beyond by offering basic analytics. This feature allows you to gain insights into the performance of each link. You can keep track of the daily clicks received by your URLs and monitor the referrals for each individual link.
By taking a quick look, you can determine if social media, email, or SMS campaigns were responsible for generating clicks.
If you use QR codes for your marketing strategy, you will find Bitly’s QR code generator useful. This tool allows you to create QR codes for any Bitly link, providing your audience with an additional means to engage with your brand.
Campaign URL Builder
If you utilize your brand’s social media profiles to direct traffic to your company’s website, it is necessary to have a method of monitoring subsequent actions such as engagement and conversions. Google Analytics and similar tools can provide information about the social channels that are responsible for driving traffic to your website.
However, these tools are unable to indicate which specific profile or post caused the increase in traffic.
By using Google Analytics Campaign URL Builder, you are able to track the origins of your website traffic. This tool, which is free to use, allows you to set up UTM codes that can be added to URLs and shared on social media platforms.
By using Campaign URL Builder, you have the ability to generate URLs which monitor the channels, campaigns, or posts that generate traffic and conversions on your website. Consequently, you can then utilize Google Analytics to assess this data.
By using Campaign URL Builder, you have the ability to generate trackable URLs that can be shared in comments or DMs. This enables you to monitor the outcomes of any links you share on social media.
Agorapulse
AgoraPulse is a social media marketing tool that operates in the cloud and assists in the management of social influencers, social profiles, and social analytics. By utilizing the social inbox feature, one is able to merge social media interactions from various platforms into one unified mailbox. Moreover, the software is capable of analyzing social interactions to pinpoint important influencers and ambassadors.
The exceptional feature of Agorapulse as a social media marketing software is its outstanding social media inbox. It is highly skilled at bringing together all social media interactions, including comments, messages, and mentions, into one inbox, giving users a centralized hub for managing and responding to engagements. Agorapulse’s social media inbox simplifies the task of monitoring and engaging with audiences, guaranteeing that no message or comment is missed. Users can conveniently track and reply to interactions on various social media platforms from a single dashboard thanks to its user-friendly interface.
HubSpot
HubSpot marketing software offers tools that save time and assist in maximizing social media interactions. It enables users to allocate less time to monitoring social media and more time to nurturing relationships. Users can manage all social media campaigns from a single platform, publishing content, tracking keywords, and connecting interactions to their CRM.
HubSpot is distinguished as a social media marketing software because of its strong features and seamless customer engagement enabled by its live chat feature. Through HubSpot’s live chat, businesses have the capability to engage with website visitors in real-time, providing immediate support, addressing inquiries, and nurturing leads. This functionality improves customer engagement, increases conversion rates, and fosters stronger relationships. HubSpot surpasses in integrating social media marketing endeavors with customer relationship management (CRM) tools, enabling businesses to monitor and oversee interactions across various channels and deliver tailored experiences.
