Social media and ecommerce go hand in hand. Ecommerce marketers rely on social platforms to establish brand recognition, engage with their customers, and advertise products both through organic content and targeted advertisements.
Consider these stats from Hootsuite’s Global State of Digital 2022 report to confirm that these strategies are effective.
- 57.5% of internet users aged 16 to 64 buy a product or service online weekly
- 26.5% of social media users go to social platforms to find products to buy
In this article, we will guide you on utilizing social media ecommerce effectively for expanding your business.
The practice of utilizing social media to promote an online store and create brand awareness, product or service interest, and increase sales is known as social media ecommerce marketing.
Some commonly used strategies in ecommerce on popular social media platforms include:
- Promoting and driving traffic to an ecommerce website or branded app
- Selling products directly on social media
- Engaging with customers and prospects directly on social channels
- Providing pre- and post-sale support to customers
- Collecting insights about your industry and market
- Building an online social media community around your brand
A thriving social media ecommerce marketing strategy is created by many brands, utilizing all of the tactics listed above.
Social media ecommerce marketing vs. social selling vs. social commerce
It is probable that you are familiar with the phrases social media ecommerce marketing, social selling, and social commerce. These terms are frequently used interchangeably, however, they do not have the identical meaning.
Now let’s examine the ways in which they vary.
Social media ecommerce marketing
Ecommerce businesses utilize social media as a marketing channel in order to drive more sales, connect with customers, and promote their brand, product, or service.
Social selling
This refers to the practice of using social media by brands to discover, establish connections with, and cultivate potential customers. It is a technique that assists companies in reaching and interacting with their sales objectives through social media platforms.
Consider social selling as a contemporary way of establishing and nurturing relationships. The objective is to engage with prospective customers and provide them with assistance and advice. Eventually, when they are ready to make a purchase, your product or service becomes their primary choice.
Social commerce
This refers to the act of brands directly selling products or services on social media platforms through native solutions such as Facebook Shops, Instagram Shops, Pinterest Product Pins, or TikTok Shop.
Social commerce enables customers to shop, make selections, and finalize purchases seamlessly within social media apps without having to exit them.
Social media tools for eCommerce
We have provided a selection of social media tools that are highly effective and efficient for planning, organizing, executing, and monitoring your social media marketing strategies for eCommerce.
Buffer
Buffer is a widely used application for mobile and web that serves the purpose of managing social media by providing scheduling, analytics, and collaboration features.
To begin with, Buffer provides the chance to schedule posts for well-known social media platforms such as Instagram, Facebook, Twitter, and others. You have the option to utilize a predefined timetable for scheduling or regularly schedule posts using the custom scheduler. In addition, Buffer analytics provides you with insights regarding your published content, including impressions, engagement, popularity, mentions, retweets, clicks, and more.
This tool is highly effective for content management and continuous publishing, ensuring user engagement and updates.
Taggbox Commerce
Taggbox Commerce is a highly valuable and beneficial tool for your eCommerce. It enables the integration of social visual content with online shoppability, making it a visual commerce tool.
With Taggbox, you have the ability to transform social media content into shoppable posts and showcase them on your eCommerce site. You can conveniently add purchasing options to the products featured in the visuals directly from the posts. The crucial feature offered is the capability to gather and display user-generated visual content from various social platforms in one unified stream.
The eCommerce platform has a feature that automatically shows real-time content updates. It also improves product discoverability through the social wall, which can be customized and content can be moderated. Additionally, it enhances the visual appeal of the website, average dwell time, engagement, and interactions. It can highlight content, display pop-up promotions, and design custom posts.
Google Analytics
Google Analytics is a crucial tool for your eCommerce store that provides in-depth insights into your audience and their activities on your platforms.
At present, social media is typically a significant source of traffic for any eCommerce store, which is why it comes into play.
Google Analytics provides detailed insights on various aspects, such as the social media platform that generated the most traffic, ROI assessments of social media campaigns, conversions acquired through social media, metrics on content performance, and the primary pages driving social traffic. It also enables the preparation of reports and analysis of relationship metrics between different variables.
The great thing is that Google Analytics is available at no cost, all you have to do is connect it to your eCommerce platform.
Hootsuite
Hootsuite, a well-known social media management platform, offers several advantages in addition to its core feature of post scheduling, which contribute to its popularity as one of the top options for social media.
With Hootsuite, you can curate top-quality relevant content by using tags and tracking usage statistics, monitor the progress of your social media campaigns and obtain valuable insights, and discover user-generated content by searching for keywords and mentions.
You have the ability to observe your competitor’s social media actions by using Hootsuite’s versatile dashboard, which allows you to handle your own social media networks and engagements.
Sprout Social
Sprout Social is a tool used by brands and agencies for optimizing and managing social media. It serves as a central platform for publishing, listening, analyzing, communicating, and engaging on social media.
Sprout Social offers a smart inbox that effectively handles messages from various social media platforms. Additionally, its CRM feature enables the creation of a comprehensive customer profile that gathers information from diverse social platforms.
By thinking in a sequential manner, you can rephrase the given text without changing the meaning. Remember not to add or remove any information. It is possible to gather valuable insights through analytics by aggregating previous conversations, internal notes, and contact information. Additionally, a free trial for a duration of 30 days is available.
